🌿 Sustainability
Beauty that's kind to you and the planet
🌍 Our Sustainability Promise
At Rubera, sustainability isn't a marketing word — it's woven into every decision we make, from the ingredients we choose to the packaging we ship in. We believe that beauty and responsibility go hand in hand, and we're committed to proving it with every product we create.
🐾 Cruelty Free — Always
- No animal testing at any stage of product development.
- All formulations are developed and verified without harm to any living being.
- Our cruelty-free commitment applies to every single product across our entire range.
- We partner only with suppliers and manufacturers who share this non-negotiable value.
🚫 Chemical Free Formulas
Every Rubera product is free from ingredients that harm your skin or the environment:
- No Parabens — no hormone-disrupting preservatives.
- No Sulfates — no skin-stripping harsh cleansers.
- No Phthalates — no synthetic plasticizers or fragrance carriers.
- No Synthetic Dyes — no artificial colourants that irritate skin.
- No Toxins — no ingredients on international restricted substance lists.
🌱 Powered by Plant Bio-Actives
We harness the power of nature's most effective botanicals — ingredients that work with your skin's biology, not against it. Our hero plant ingredients include:
- Aloe Vera — deeply hydrating, soothing and healing.
- Argan Oil (Argania Spinosa) — sustainably harvested liquid gold for skin and hair.
- Lavender (Lavandula Angustifolia) — calming botanical, low carbon crop.
- Tea Tree Oil — natural antibacterial, responsibly sourced.
- Lemongrass (Cymbopogon Flexuosus) — fast-growing, low-impact botanical.
- Carica Papaya — natural enzyme exfoliant from tropical fruit.
- Coffee Arabica — upcycled coffee extract rich in antioxidants.
- Vitamin E (Tocopherol) — natural skin-protecting antioxidant.
♻️ Responsible Packaging
- We use only what is necessary to protect the product — no excess packaging.
- Actively transitioning to recyclable and refillable packaging options across our range.
- Reducing single-use plastics with every new product launch.
- Packaging materials are chosen with both product safety and environmental impact in mind.
🤝 Ethical Sourcing & Supply Chain
- Ingredients are sourced from suppliers who meet our ethical sourcing standards.
- We review supplier labor practices, environmental policies and sustainability commitments.
- We support communities involved in the cultivation of natural ingredients like argan and lavender.
- Our manufacturing partners are held to the same high standards we hold ourselves.
✅ Our Product Promise — Every Single Product
Every one of our 76+ products across all categories meets all five of these standards:
- ✅ Cruelty Free — no animal testing at any stage.
- ✅ Chemical Free — no parabens, sulfates or synthetic toxins.
- ✅ Plant Bio-Actives — powered by nature's most effective botanicals.
- ✅ Skin Safe — dermatologically considered, suitable for all skin types.
- ✅ Transparently Made — full ingredient lists on every product label.
🗺️ Our Sustainability Roadmap
- 2020 — Rubera founded on a clean beauty, cruelty-free promise from day one.
- 2021 — Plant bio-actives standard adopted across all products.
- 2022 — Packaging reduction initiative launched; unnecessary plastics eliminated.
- 2023 — Ethical supplier audit program introduced across our supply chain.
- 2024 — 76-product clean beauty catalog completed — every product, every standard.
- 2025+ — Carbon footprint measurement and offset program in development.
💚 Why It Matters to Us
The beauty industry is one of the largest contributors to plastic waste and chemical pollution globally. At Rubera, we believe brands have a responsibility to do better — not just for their customers, but for the planet. Every small choice we make, from the formula in a bottle to the label on a box, is an opportunity to leave the world a little better than we found it.
When you choose Rubera, you're not just choosing great skincare — you're choosing a brand that takes that responsibility seriously.
📞 Questions About Our Sustainability Practices?
We'd love to hear from you — transparency is part of our promise.
📍 Mumbai, Maharashtra – 400003
📞 +91 8591078944
📩 customercare@rubera.in